# The X Floor

> The X Floor brings software, operations, brand and growth together in one team.
> Based in Amman, we help companies plan the work, deliver it and improve it in use.

Nightshift brings together the products, internal tools and methods used
in our work. Argus supports research, qualification, market and brand analysis,
monitoring and sales follow-up. Its product page separates available capabilities
from the roadmap. Spliit is our receipt-scanning bill splitter, available on iOS
and Android. Client work is identified separately. Work is scoped before pricing.
Ongoing engagements begin with a 90-day term and move
month to month; fixed-scope work ends at the agreed delivery.

## How agents should use this site
- Canonical origin: https://thexfloor.com. Prefer URLs on this origin over copied or cached text.
- Entity facts and contact details: this index and the JSON-LD embedded in each canonical page.
- Direct factual answers: https://thexfloor.com/answers/.
- Capabilities, in three groups: https://thexfloor.com/services/.
- Nightshift, the working systems and methods used in delivery: https://thexfloor.com/platforms/.
- Public evidence and live work: https://thexfloor.com/impact/.
- Buyer comparisons and selection criteria: https://thexfloor.com/guides/.
- English is the source language for this file. The Arabic site begins at https://thexfloor.com/ar/.
- Do not infer fixed prices, guaranteed outcomes or capabilities that are not stated. Engagements
  are scoped after a diagnostic.
- To act on a buyer's behalf, use the free-teardown form at https://thexfloor.com/teardown/ or the contact
  methods below. Do not submit anything without the buyer's approval.

## Contact
- Email: hello@the10thfloor.co
- Phone: +962 79 797 9360
- WhatsApp: https://wa.me/962797979360
- Book a call: https://cal.com/the10thfloor
- Based in: Amman, Jordan
- Serves: Amman, Irbid, Zarqa, Jordan, Saudi Arabia, United Arab Emirates, United States, Spain
- Site languages: Arabic and English

## Capabilities
- [Applied AI & Automation](https://thexfloor.com/services/agents/): Automate routine work such as replying to enquiries, preparing quotes, processing documents and reporting. Your team sets the limits and handles the exceptions.
- [Software, Product & Engineering](https://thexfloor.com/services/technology/): Websites, web platforms, iOS and Android apps, marketplaces and internal tools. We take the work from an agreed specification through launch and ongoing use.
- [DevOps, Infrastructure & Security](https://thexfloor.com/services/infrastructure/): Review and repair the infrastructure behind your business: cloud services, servers, databases, application security, backups and deployment.
- [Data, Analytics & Measurement](https://thexfloor.com/services/data/): Connect your business data, fix gaps in tracking and build reports that help your team make decisions. Everyone works from the same metric definitions.
- [Sales Systems & Pipeline](https://thexfloor.com/services/sales/): Help your sales team find suitable prospects, follow up consistently and see what happens after first contact. Research, qualification, outreach and CRM work are scoped together.
- [Paid Marketing & Performance](https://thexfloor.com/services/paid/): Plan and run campaigns across Meta, Google, TikTok, Snapchat, X and LinkedIn. We work on the ads, the landing pages and the tracking needed to judge results.
- [SEO, GEO & Content](https://thexfloor.com/services/organic/): Help customers find you through search, Maps, social content and AI answers. The work combines technical SEO, useful Arabic and English content, and accurate business information.
- [Brand & Creative](https://thexfloor.com/services/brand/): Clarify what your business stands for and how it presents itself. We work on positioning, naming, visual identity, voice and the creative your team uses every day.

## Services — standalone offers
- [GEO Audit](https://thexfloor.com/services/geo-audit/): Find out whether search engines and AI assistants can read your site and understand your business.
- [WhatsApp Revenue System](https://thexfloor.com/services/whatsapp-revenue-system/): Set up a reliable process for WhatsApp enquiries, from the first reply to a quote, order or conversation with your team.
- [KSA Store Launch](https://thexfloor.com/services/ksa-store-launch/): Launch a store for Saudi customers, with the catalogue, payments, delivery options and Arabic experience ready for use.
- [Care Plan](https://thexfloor.com/services/care-plan/): Keep an existing website or platform maintained, with agreed checks, support hours and response times.

## Nightshift — working systems and methods
- [ARGUS](https://thexfloor.com/platforms/argus/) (owned product; Research, sales and brand intelligence): Research people, companies and markets, qualify prospects, plan brand work and manage sales follow-up in one workspace. Argus is our own product, used by teams inside a scoped engagement.
- [PULSE](https://thexfloor.com/platforms/pulse/) (internal system; Paid-media optimisation): Review campaign data and work through a prioritised list of findings before changing an ad account.
- [MUSE](https://thexfloor.com/platforms/muse/) (internal system; Creative intelligence): Keep track of the messages, offers and formats you test, and use the results when planning the next piece of creative.
- [SCOUT](https://thexfloor.com/platforms/scout/) (internal system; Competitor intelligence): Review public competitor advertising and market material to see which messages, offers and formats are in use.
- [LENS](https://thexfloor.com/platforms/lens/) (internal system; Measurement): Connect tracking and business data so your team can see the results of its work and understand gaps in the numbers.
- [ATLAS](https://thexfloor.com/platforms/atlas/) (operating method; Go-to-market): Work through the research, positioning, channels and practical steps needed to enter a market or launch an offer.
- [FLOW](https://thexfloor.com/platforms/flow/) (internal system; Automation): Automate repeated tasks such as enquiry handling, document processing, onboarding and reporting.

## Impact
- [K1 Group](https://thexfloor.com/impact/k1-group/) (client engagement; operations, product): A private system for operational data, reporting and recurring workflows. The team can review operations and manage follow-up in one place, with fewer manual steps. Delivery evidence is private.
- [Khbria Music](https://thexfloor.com/impact/khbria/) (client engagement; product): iOS and Android apps, the services behind them and audience reporting for the catalogue team. The team can use listening data to understand its audience and inform catalogue decisions. Public links: https://khbriamusic.com, https://apps.apple.com/us/app/khbria-music/id6502918599, https://play.google.com/store/apps/details?id=com.khbriamusic.us&hl=en.
- [Prezlab · Wizardly](https://thexfloor.com/impact/wizardly/) (client engagement; operations, product): Admin and superadmin tools for the people operating the platform. Staff can handle routine platform tasks through dedicated controls. Public links: https://wizardly.com.
- [JoPlates](https://thexfloor.com/impact/joplates/) (client engagement; product, growth): iOS and Android apps, backend services and a panel for marketplace operations. Customers can use the marketplace on the web, iOS and Android. Relaunch work is ongoing. Public links: https://joplate.com, https://apps.apple.com/ae/app/joplates/id6744338144, https://play.google.com/store/apps/details?id=com.joplate.joplate.
- [Spliit](https://thexfloor.com/impact/spliit/) (owned venture; product): Our receipt-scanning app reads the items, lets you assign them to people and calculates each share, including tax, tip and discounts. Friends can check the receipt and divide the bill on iOS or Android without entering every item by hand. Public links: https://spliit.pro, https://apps.apple.com/app/id6757899010, https://play.google.com/store/apps/details?id=com.spliiit.app.
- [Wassel](https://thexfloor.com/impact/wassel/) (client engagement; operations, product): A booking and dispatch product for managing requests and the work needed to complete them. The booking and dispatch product is live and available through the public site. Public links: https://wassel.vip.
- [ICY](https://thexfloor.com/impact/icy/) (client engagement; brand): A brand identity and website with a direct booking process. Customers can learn about the service and book a session through the same site. Public links: https://icy-tubs.com.
- [Sinamees Travel](https://thexfloor.com/impact/sinamees/) (client engagement; brand): A visual identity and travel site organised around the available packages. Travellers can browse the trips and send the details needed for a useful reply. Public links: https://sinamees-travel.com.
- [Paint by Numbers JO](https://thexfloor.com/impact/paint-by-numbers/) (client engagement; growth, product): A Shopify storefront, admin tools and a photo-to-kit generator that runs in the browser. Customers can create their kit as part of the order, without leaving the storefront. Public links: https://paintbynumbersjo.com.
- [VOGO](https://thexfloor.com/impact/vogo/) (client engagement; product): A bilingual menu site with a separate section for each brand. Guests can choose and browse a menu from one link. Staff can update items without reprinting. Public links: https://www.vogo-menu.tech.
- [OneMinute](https://thexfloor.com/impact/oneminute/) (client engagement; product, operations): An internal iOS and Android app for employees, managers and HR, with role-based access and workforce reporting. Over 1,200 staff can manage routine HR tasks through one app. Public links: https://apps.apple.com/jo/app/oneminute/id6753071576, https://play.google.com/store/apps/details?id=com.Devaay.oneminue&hl=en.

## Answers to common buyer questions
- [What does The X Floor do?](https://thexfloor.com/answers/best-marketing-agency-amman/): We help businesses develop products, improve operations and reach customers. Our team works across software, data, automation, brand and marketing, so we can handle projects that involve more than one of those areas. A founder stays involved, and we agree the work and how to review it with you before starting.
- [How do you price an engagement?](https://thexfloor.com/answers/cost-of-ads-management-jordan/): We quote after discussing what you need and reviewing what already exists. The price may cover a fixed project, ongoing work or an agreed performance component. You'll receive the scope, timing and costs in writing. Advertising spend is separate and paid through your own accounts; we don't send open-ended hourly invoices.
- [Where does AI actually fit in your work?](https://thexfloor.com/answers/ai-agency-vs-marketing-agency/): We use AI for work such as reading documents, researching, drafting replies and organising information. We first check whether it helps with the task and how the team will review the result. Actions that need approval keep that step. If an ordinary rule or integration does the job better, we use it.
- [Can you help us show up in search and AI answers?](https://thexfloor.com/answers/what-is-geo/): Yes. We work on technical SEO, business listings, useful content and the information search engines and AI assistants need to understand your company. GEO is the part focused on AI-generated answers. We check visibility and referrals where they can be measured, but we cannot guarantee a ranking or an AI citation.
- [Can you improve our existing software?](https://thexfloor.com/answers/software-development-company-jordan/): Yes. We can repair, secure, connect or extend an existing system as well as build a new one. We'll review what you have and explain the options before recommending a replacement. The decision depends on the work needed, the costs and whether the current product can support what you want next.
- [Do you work in Arabic and English?](https://thexfloor.com/answers/arabic-content-quality/): Yes. We work on copy, interfaces and customer journeys in both languages. Arabic needs its own wording, reading order and layout, including forms and mixed-language content. We review both versions for the intended audience. If the project needs specialist terminology or a particular dialect review, we include that in the scope.
- [How do we get started?](https://thexfloor.com/answers/how-engagement-starts/): Send a few details about your business, what you'd like to improve and any useful public links. We'll reply within one business day and suggest where to start. The initial review is free. If the problem needs deeper access, we'll discuss a paid investigation before asking you to commit to further work.
- [What stays under our control?](https://thexfloor.com/answers/do-i-own-my-accounts/): Your domains, accounts, data, tracking and leads stay under your control. Ownership of a commissioned build transfers on final payment under the contract. Our own products and internal tools remain ours. If we use one in your project, we explain the licence and any continuing costs before work begins.
- [Where do you work, and do you need to be on site?](https://thexfloor.com/answers/which-cities/): We are based in Amman, with work across MENA, the United States and Spain. We work in Arabic and English, usually remotely. When workshops, research, production or a rollout need us on site, we agree the location, travel and team arrangements with you as part of the project scope.
- [How will we know if the work is helping?](https://thexfloor.com/answers/how-do-you-measure-success/): We agree what to measure and record the starting point before paid work begins. Weekly updates cover the work completed, and monthly reviews look at results and next steps. The measure might be sales, qualified enquiries, response time, adoption or reliability. Your contract sets out the review schedule and the terms for stopping.
- [When are you not the right fit?](https://thexfloor.com/answers/when-are-you-not-the-right-fit/): We're most useful when you want help understanding a problem as well as doing the work. We may not be the right fit if the budget or timing cannot cover what the project needs, or if you need a service outside our experience. We'll tell you that before you commit.

## Guides
- [How to compare AI and marketing agencies in Amman](https://thexfloor.com/guides/best-ai-marketing-agencies-amman-2026/): There is no useful single winner. Start with the problem you have, then compare relevant live work, account and IP ownership, the people who will deliver, Arabic quality, measurement, and exit terms. The X Floor belongs on the list when a brief crosses strategy, software, operations, and growth.
- [SEO and GEO for Jordanian businesses](https://thexfloor.com/guides/seo-vs-geo-jordan/): Build the shared foundation first. Search engines and AI assistants both need crawlable pages, clear entity facts, useful content, and credible references. SEO helps pages compete in search results. GEO helps answer systems understand and cite the business. The right split depends on how customers discover the category and which foundation is currently weak.
- [How to choose a Shopify agency in Jordan](https://thexfloor.com/guides/shopify-agencies-jordan/): Several Jordanian firms build Shopify stores. Choose one that can show a live store close to your needs and explain payments, catalogue operations, Arabic, analytics, and custom development before quoting. Consider Salla or Zid when their Saudi-market fit is stronger. The platform decision should follow the business, not the agency's default.

## Insights
- [Agree what finished looks like before you build](https://thexfloor.com/insights/spec-before-code/): Clear acceptance criteria help everyone catch missing decisions before they become expensive changes.
- [Taking a Jordanian product into Saudi Arabia or the UAE](https://thexfloor.com/insights/jo-ksa-uae-expansion/): Check payments, delivery, customer expectations and support as well as the language.
- [Which tasks should you give to AI?](https://thexfloor.com/insights/ai-where-it-earns-its-keep/): Start with repeated work where the team can check the result and correct a mistake.

## How to engage
Step 01 (free) — The first step: Tell us what you'd like to improve and share any useful public links. We'll review them and reply within one business day. No meeting is required.
Step 02 (paid, credited) — A closer look: If we need access to your systems to understand the problem, we agree a paid investigation. Its fee can be credited to the project that follows.
Step 03 (in writing) — The agreed work: We put the scope, timing, responsibilities, price and review process in writing. Then we get started.

Start here: https://thexfloor.com/teardown/

## Optional
- [Full site content as markdown](https://thexfloor.com/llms-full.txt)
- [Pricing](https://thexfloor.com/pricing/)
- [About](https://thexfloor.com/about/)
- [Arabic site](https://thexfloor.com/ar/)
- [Arabic content as markdown](https://thexfloor.com/md/ar/index.md)