Tell us about it
Company · The X FloorAmman

A team that stays involved.

Why The X Floor exists

A business problem rarely belongs to one department. A sales issue might start in the product; a reporting issue might come from the way the team works. We started The X Floor to bring the people who understand those different parts into one team, and stay involved through the changes.

The X Floor DNA

How we make decisions.

These principles guide how we investigate a problem, agree the work and review the result.

01Reality over perception
We check what customers do and how the business works before settling on an explanation.
02Depth over speed
We take time to understand the cause, especially when the first explanation doesn't fit what we're seeing.
03Standards over satisfaction
We test the work in use and listen to the people using it. Their experience tells us what still needs attention.
04Execution over intention
We turn recommendations into tasks with an owner, a deadline and a way to check the result.
05Partnership over transactions
We discuss difficult decisions with you and stay responsible for the work after the initial plan is agreed.
06Build what lasts
We document the work so your team can understand and maintain it. Your accounts and data stay under your control.
FoundersIn their own words

Co-Founder

Anas Khdeirat

Business judgment and engineering are one discipline. Architecture turns ambiguity into systems; intelligence turns live data into action; production is where both are proven. Technology earns its place not with complexity, but by closing the distance between how a business operates and what its systems can do.

Co-Founder

Zaid Gharaibeh

Quality begins where comfort ends. Every system is provisional, every solution unfinished, and every assumption expendable. The objective is not to meet market expectations, but to build what the market will eventually measure itself against.

Co-Founder

Ahmad AlHammouri

Focused on team composition and business operations — matching talent to the right problems, closing capability gaps, and supporting delivery across client engagements. Background in software engineering, including process automation and product development.

Co-Founder

Yazan Taani

Design is not decoration — it's the interface between intention and use. Software earns trust the same way good design does: by disappearing into the experience it serves. Every engineering decision is a design decision, and every design decision has to survive contact with real code. The goal isn't software that merely works, but software that feels inevitable.

A founder stays involved in each engagement, from agreeing the scope to reviewing the work.

What accountability looks like here

  • The problem, scope, ownership, and acceptance criteria are written before paid work begins.
  • Clients keep their domain, accounts, data, tracking, and leads.
  • Intellectual property in a commissioned build transfers on final payment.
  • Owned products, internal systems, and client work are labelled separately.
  • Confidential work stays confidential, even when it would make a stronger case study.

Tell us about it See the work