Nightshift: the tools we use.
Owned products · internal systems · operating methods
Nightshift brings together Argus and the internal tools and methods we use for research, campaigns, measurement and automation. They have different jobs. Each entry explains what it does and whether it is a product, an internal tool or a way of working.
Explore the tools.
What each system is, what role it plays, and where it is useful.
- ARGUSowned product · Research, sales and brand intelligence
Research people, companies and markets, qualify prospects, plan brand work and manage sales follow-up in one workspace. Argus is our own product, used by teams inside a scoped engagement.
- PULSEinternal system · Paid-media optimisation
Review campaign data and work through a prioritised list of findings before changing an ad account.
- MUSEinternal system · Creative intelligence
Keep track of the messages, offers and formats you test, and use the results when planning the next piece of creative.
- SCOUTinternal system · Competitor intelligence
Review public competitor advertising and market material to see which messages, offers and formats are in use.
- LENSinternal system · Measurement
Connect tracking and business data so your team can see the results of its work and understand gaps in the numbers.
- ATLASoperating method · Go-to-market
Work through the research, positioning, channels and practical steps needed to enter a market or launch an offer.
- FLOWinternal system · Automation
Automate repeated tasks such as enquiry handling, document processing, onboarding and reporting.
ARGUS
Research, sales and brand intelligence
Feeds
Research people, companies and markets, qualify prospects, plan brand work and manage sales follow-up in one workspace. Argus is our own product, used by teams inside a scoped engagement.
A visual index of the list above: the engines on the left, the platforms on the right, wired to the engines each one feeds. Hover or tap a node to inspect it; drag one off its lane and it springs back.