Operating method · Go-to-marketUsed within our engagements
ATLAS
Work through the research, positioning, channels and practical steps needed to enter a market or launch an offer.
Atlas is our launch-planning method. We use it to connect market research with decisions about the offer, audience, channels and first campaign. The plan names the assumptions, budget constraints and measures to review once the launch is under way.
What it does
- Market and category research
- Positioning and message development
- Competitor and route-to-market review
- Channel choices and a launch plan
- Written assumptions, constraints and measures
Related services
SEO, GEO & Content, Sales Systems & Pipeline, Brand & Creative