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ATLAS

ATLAS: Go-to-market

Work through the research, positioning, channels and practical steps needed to enter a market or launch an offer.

Understand → choose → launch

Enter the market with a reasoned first move.

Atlas is the operating method that connects research to the offer, audience, channel and first measurable campaign.

ATLASWorkflow illustration

What you take forward

A market and buyer brief

  • Customer problem
  • Existing alternatives
  • Commercial constraints

Explore the workflow

01

Start with the market's actual choices.

Review the customer problem, existing alternatives and the constraints on reaching the buyer.

Read the full workflow

Start with the market's actual choices.

Review the customer problem, existing alternatives and the constraints on reaching the buyer.

A market and buyer brief

  • Customer problem
  • Existing alternatives
  • Commercial constraints

Make the offer and route explicit.

Decide what the offer promises, who it serves and which channel can test that promise.

A route-to-market decision

  • Offer and positioning
  • Audience and channel
  • Assumptions to test

Launch something the team can learn from.

Set the first campaign, review measure and operating owner. Use the results to decide the next move.

A first-test plan

  • First campaign
  • Success measure
  • Owner and review date

An operating method used within engagements, not a standalone software product or a guarantee of market results.

Full capability scope

Atlas is our launch-planning method. We use it to connect market research with decisions about the offer, audience, channels and first campaign. The plan names the assumptions, budget constraints and measures to review once the launch is under way.

01 · Scope

What it does

  • 01Market and category research
  • 02Positioning and message development
  • 03Competitor and route-to-market review
  • 04Channel choices and a launch plan
  • 05Written assumptions, constraints and measures

Related services

SEO, GEO & Content, Sales Systems & Pipeline, Brand & Creative

Tell us about it ← All working systems