A few things you might want to know.
Here are answers about the work we do, how we charge and what happens when we work together. If your question isn't covered, get in touch.
What does The X Floor do?
We help businesses develop products, improve operations and reach customers. Our team works across software, data, automation, brand and marketing, so we can handle projects that involve more than one of those areas. A founder stays involved, and we agree the work and how to review it with you before starting.
How do you price an engagement?
We quote after discussing what you need and reviewing what already exists. The price may cover a fixed project, ongoing work or an agreed performance component. You'll receive the scope, timing and costs in writing. Advertising spend is separate and paid through your own accounts; we don't send open-ended hourly invoices.
Where does AI actually fit in your work?
We use AI for work such as reading documents, researching, drafting replies and organising information. We first check whether it helps with the task and how the team will review the result. Actions that need approval keep that step. If an ordinary rule or integration does the job better, we use it.
Can you help us show up in search and AI answers?
Yes. We work on technical SEO, business listings, useful content and the information search engines and AI assistants need to understand your company. GEO is the part focused on AI-generated answers. We check visibility and referrals where they can be measured, but we cannot guarantee a ranking or an AI citation.
Can you improve our existing software?
Yes. We can repair, secure, connect or extend an existing system as well as build a new one. We'll review what you have and explain the options before recommending a replacement. The decision depends on the work needed, the costs and whether the current product can support what you want next.
Do you work in Arabic and English?
Yes. We work on copy, interfaces and customer journeys in both languages. Arabic needs its own wording, reading order and layout, including forms and mixed-language content. We review both versions for the intended audience. If the project needs specialist terminology or a particular dialect review, we include that in the scope.
How do we get started?
Send a few details about your business, what you'd like to improve and any useful public links. We'll reply within one business day and suggest where to start. The initial review is free. If the problem needs deeper access, we'll discuss a paid investigation before asking you to commit to further work.
What stays under our control?
Your domains, accounts, data, tracking and leads stay under your control. Ownership of a commissioned build transfers on final payment under the contract. Our own products and internal tools remain ours. If we use one in your project, we explain the licence and any continuing costs before work begins.
Where do you work, and do you need to be on site?
We are based in Amman, with work across MENA, the United States and Spain. We work in Arabic and English, usually remotely. When workshops, research, production or a rollout need us on site, we agree the location, travel and team arrangements with you as part of the project scope.
How will we know if the work is helping?
We agree what to measure and record the starting point before paid work begins. Weekly updates cover the work completed, and monthly reviews look at results and next steps. The measure might be sales, qualified enquiries, response time, adoption or reliability. Your contract sets out the review schedule and the terms for stopping.
When are you not the right fit?
We're most useful when you want help understanding a problem as well as doing the work. We may not be the right fit if the budget or timing cannot cover what the project needs, or if you need a service outside our experience. We'll tell you that before you commit.
Have a different question?
Tell us what you need help with. We'll review your message and any public links, then suggest where to start. The initial review is free.