In development
Follow a change through to an opportunity
Make changes easier to review, with the supporting evidence and a clear path to follow-up in the same workspace.
Owned product · Research, sales and brand intelligenceUsed within our engagements
ARGUS
Research people, companies and markets, qualify prospects, plan brand work and manage sales follow-up in one workspace. Argus is our own product, used by teams inside a scoped engagement.
What you can do with Argus.
Use the same research across sales, market analysis and brand work. These workflows are available in the current product.
01 Find
Keep the research in one place.
Bring people, company and place information into linked records. Keep relevant material and capture history alongside the record, so the team can use the research again.
Clone studio · post capture · places
02 Qualify
Agree who is a good fit.
Write down the audience you want to reach and the criteria that matter. Review prospects against that brief, with scores, reasons and a record of each scoring round.
Personas · signals · scoring rounds · audiences
03 Read
Understand the market around you.
Group the companies and brands you want to study. Compare their public offers, advertising and content, review relevant news, and investigate claims with the supporting sources close at hand.
Markets · ad reads · press investigations · news signals
04 Work
Give the sales team a usable queue.
Save suitable prospects to lists and assign them to the team. Record calls and outcomes, keep notes with the person, and manage appointments without losing the research behind the lead.
Lists · dialer · appointments
05 Compose
Turn research into brand work.
Review a brand’s audience, voice, identity and content in an editable brand book. Use the mixer and strategy workspace to explore options, then keep the choices your team makes.
Brand books · mixer · strategy workspace
06 Keep up
Return to the research as it changes.
Set up scheduled monitoring and review the history of each run. The assistant can use the authorised page you're looking at, with connected tools and approval for protected actions.
Monitoring · run history · assistant · connectors
Access and approvals.
Writes
Protected actions requested by the assistant require approval. The team controls the permissions available to its tools.
Scope
Access, research scope and data handling are agreed for each engagement. Team members see the records their role permits.
Access
Argus is used inside an agreed engagement. It is never a public database or a self-serve contact list.
Argus roadmap
What we're working towards.
The next stage connects research more closely to the team's next action. The items below are in development or planned; they are not included in today's capability list, and release dates are not yet committed.
Planned
A daily list of recommended next steps
Bring fit, recent changes and timing together in a dated queue, with a reason for each recommendation and drafts for the team to review.
Planned
Learn from what happened next
Help teams review which recommendations were useful and use their feedback to improve future suggestions.
Tell us what your team needs to research or follow up. We'll explain which parts of Argus fit and what an engagement would involve.
Related services
Applied AI & Automation, Sales Systems & Pipeline, Brand & Creative