Brand & Creative

We begin with your customers, your offer and the market around you. From there, we work out what you should say, how you should look and how to keep it consistent across the business. The result needs to work on a website, in an app, in an ad and in the hands of the team using it. Arabic and English are considered from the start.

What it covers

• Positioning and a clear hierarchy of messages
• A new brand identity or a refresh of an existing one
• A visual system tested for readability in Arabic and English
• Voice and writing guidance for both languages
• A brand book and practical content guidelines
• Naming and launch materials where required
• Creative for campaigns, stores and product launches
• Consistent application across websites, apps, ads and physical materials