Capability 05Grow
Sales Systems & Pipeline
Help your sales team find suitable prospects, follow up consistently and see what happens after first contact. Research, qualification, outreach and CRM work are scoped together.
We start with the customers you want to reach and how your team sells to them. Then we help with the parts that need work: finding prospects, checking fit, organising lists, assigning follow-up or recording outcomes. Argus supports the research and qualification where it is useful. The aim is to give the team enough context to decide who to contact and what to do next.
What it covers
- Customer profiles and clear qualification criteria
- Prospect research for the agreed market
- Curated lead lists with available contact details and relevant context
- Outreach and appointment booking for qualified prospects
- Managed closing where agreed and appropriate to the sector
- CRM stages, lead ownership and follow-up processes
- Reporting from first contact through to the recorded outcome
- Regular review of results to improve targeting and qualification