Internal system · Competitor intelligenceUsed within our engagements
SCOUT
Review public competitor advertising and market material to see which messages, offers and formats are in use.
Scout supports competitor research within Argus and our marketing work. It collects and organises public material so the team can compare offers, claims and creative choices. Sources remain available for review. What we can see in a public ad does not tell us its sales or return on spend.
What it does
- Collection of relevant public advertising and market material
- Comparison of messages, offers and formats
- Research into crowded and overlooked positions
- Notes linked to the material they describe
Related services
Paid Marketing & Performance, SEO, GEO & Content, Brand & Creative