Review public competitor advertising and market material to see which messages, offers and formats are in use.

Collect → compare → position

Find the space the market is leaving open.

Scout turns public competitor material into a useful comparison: what everyone repeats, where offers differ and which questions the market leaves unanswered.

SCOUTWorkflow illustration

What you take forward

A sourced research set

Public source
Message and offer
Capture context

Explore the workflow

01

Keep the source with the observation.

Review public advertising, landing pages and market material. Record what was actually present.

Read the full workflow

Keep the source with the observation.

Review public advertising, landing pages and market material. Record what was actually present.

A sourced research set

Public source
Message and offer
Capture context

Look for the pattern across competitors.

Compare positioning, formats and destinations on consistent criteria, without treating visible advertising as proof of spend or success.

A competitor comparison

Repeated claims
Offer differences
Unanswered questions

Choose an angle you can support.

Turn the gap into a positioning choice and a testable brief. Keep the reason and the supporting material together.

A grounded positioning brief

Market gap
A supportable angle
The next test

Research workflow illustration. Public activity is evidence of activity, not proof of a competitor's commercial results.

Full capability scope

Scout supports competitor research within Argus and our marketing work. It collects and organises public material so the team can compare offers, claims and creative choices. Sources remain available for review. What we can see in a public ad does not tell us its sales or return on spend.

01 · Scope