JoPlatesClient engagement
A marketplace for number plates and vehicles.
Customers can use the marketplace on the web, iOS and Android. Relaunch work is ongoing.
Capability 06Grow
Paid Marketing & Performance
Plan and run campaigns across Meta, Google, TikTok, Snapchat, X and LinkedIn. We work on the ads, the landing pages and the tracking needed to judge results.
Before increasing spend, we check the offer, the page customers land on and the way sales or enquiries are recorded. We agree what the campaign is meant to achieve, then test the audiences, creative and pages against that goal. Your advertising budget stays in your own accounts and goes directly to the platforms.
What it covers
- Campaign goals, a starting baseline and a measurement plan
- Ad account setup or restructuring
- Meta, Google Search, Display, YouTube, PMax and Shopping; TikTok, Snapchat, X and LinkedIn
- Audience research, targeting and retargeting
- Arabic and English creative, with planned tests
- Landing pages matched to the offer in the ad
- Regular account reviews using Pulse
- Public competitor advertising research using Scout
- Conversion tracking and reporting using Lens
- Media spend paid directly through your own accounts
Related projects
Paint by Numbers JOClient engagement
Turn a photo into a paint-by-numbers kit.
Customers can create their kit as part of the order, without leaving the storefront.