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PULSE

PULSE: Paid-media optimisation


Review campaign data and work through a prioritised list of findings before changing an ad account.

Inspect → prioritise → approve

Know what deserves attention before you change the account.

Pulse supports paid-media review. The output is a short, reasoned set of findings and proposed actions, checked against the account's own data.

PULSEWorkflow illustration

What you take forward

A clear account baseline

  • Objective and source
  • Tracking and delivery checks
  • Measured versus inferred

Explore the workflow

01

Read the account in context.

Review campaign, tracking and creative data against the agreed objective. Keep missing data visible.

Read the full workflow

Read the account in context.

Review campaign, tracking and creative data against the agreed objective. Keep missing data visible.

A clear account baseline

  • Objective and source
  • Tracking and delivery checks
  • Measured versus inferred

Put the important finding first.

Work through the evidence and the likely effect. Separate a confirmed issue from a question that needs more data.

A ranked review

  • Finding and supporting evidence
  • Priority and proposed action
  • Open questions

Keep a person accountable for the change.

Review the proposal, make the approved change in the account and compare the next period using the same definitions.

An approved action and review date

  • Human approval
  • Account-side change
  • Before-and-after review

Internal delivery system. The audit is read-only; the illustrative review below is not a connected advertising account.

Full capability scope

Pulse is an internal tool we use during paid-media work. It helps the team review selected account and tracking data, investigate possible issues and propose changes. The review is read-only. People check the findings and make approved changes through the ad account.

01 · Scope

What it does

  • 01Read-only review of campaign data
  • 02Findings ordered for review
  • 03Suggested changes with supporting evidence
  • 04Before-and-after comparisons

Related services

Paid Marketing & Performance

Pulse · account audit review-list example

Questions reviewed

0

These are common review questions, not findings from your account. A real review uses the account history, measurement path, and commercial goal before anything is prioritised.